What Is a Deal Toy?
Deal toys are also referred to as a financial tombstone. This name is common in the world of banking and finances. These are gifts that has been customized to suit the recipient and say “thank you” for a job extremely well done. Often, this gift is given in celebration of the conclusion of an important financial or business deal.
These gifts usually come in the form of a plaque or trophies. These plaques are given as souvenir’s during the celebratory closing. Sometimes they can also be referred to as a deal gift or a Lucite tombstone. These specialized rewards are made to be adaptable for all different shapes and sizing. There are also different types available to encompass a wide selection of industries. These keepsakes are important to their respective recipients as they let them know they are appreciated for the contributions they have made.
The actual term deal toy goes all the way back to the 19th century. This started because of some of the terminology used by printers at that time. After the big crash in 1929 occurred, very strict limitations were placed on any advertising done by the banks. This meant the banks could no longer advertise transactions of a financial nature. Both the banks and law firms made slabs of Lucite that went around their ads.
These ads were usually in commemoration of having reached certain criteria. The announcements for these events were being placed in Lucite. They very first deal toy made was around 1970.
A Mr. McDonald figured out Lucite was perfect for crafting deal toys as it was light ad inexpensive. Although he initially has some reservations, the banks and law firms were quite enthusiastic about his idea. This also save the companies a lot of money by eliminating the need to shop for these gifts in expensive, high end stores.
Deal toys are usually engraved with a firm’s logo or name. The type of transaction being commemorated is included along with the name of the awards recipient. Depending on what type of a deal is being celebrated, both the type of deal and its financial implications may be included on the award as well.
Since this type of award typically goes to financiers, it becomes an effective marketing tool for long after it was presented. Investment bankers took so much pride in these awards, they were in constant competition over them. This resulted in the creation of gorgeous new designs as they each tried to outdo the others.
Mostly made of acrylic, deal toys are beautiful mementos. Some are made of stone, glass, wood or metal although they do not have the versatility of acrylic.These beautiful keepsakes are customizable in a variety of shapes and sizes and will be around for many years to come.